- Neiman Marcus’s 94th annual Christmas Book launched today, and the legendary Fantasy Gifts list this year includes a bespoke luxury travel trailer from Bowlus Road Chief.
- Based on the Endless Highways Performance Edition of the company’s bright silver trailer, the custom camper will be personalized for one lucky recipient by Geneva Long, CEO of Bowlus.
- The shiny trailer carries a $255,000 price tag, but $10,000 of that will go to charity.
A customized trailer from luxury travel-trailer manufacturer Bowlus Road Chief has made Neiman Marcus’s Fantasy Gifts list in the 94th edition of the retailer’s annual Christmas Book. A single trailer will be offered for sale with an eye-watering price of $255,000. For that price, Bowlus Road Chief CEO Geneva Long will consult one on one with the lucky recipient to create a truly personalized design for the trailer’s interior.
The Neiman Marcus trailer is based on Bowlus’s Endless Highways Performance Edition model, which measures 26 feet and can sleep up to four adults. If the trailer’s shimmering polished-aluminum exterior presents an Airstream-like appearance, that’s because this company’s history and design stretch back to the 1930s and inspired copycat travel trailers including those manufactured by Airstream today.
Custom elements of the Neiman Marcus trailer include carefully selected kitchen and table linens, a dinner service for four, coordinated interior accessories, and a pair of outdoor chairs. The company will let the buyer choose among more than 35 bedding options, 40-plus flooring options, more than 100 different awnings, and more than 400 interior seating choices. In all, there are at least 56 million possible unique combinations.
Modern-day Bowlus models take a high-tech approach to luxury over-the-road travel and use lithium-ion battery packs similar to those found in electric vehicles to provide enough energy for an entire week of off-grid camping. The trailers are handmade in California and $10,000 from the purchase price of the Neiman Marcus model will go to the Boys and Girls Clubs of America.
For those who miss out on the Neiman Marcus one-off, Bowlus suggests its Endless Highways trailer, starting at $190,000, or the Performance Edition model for $225,000.
Other items on this year’s Fantasy Gift list include a custom-designed home library with hand-chosen books and furniture from Assouline, a year of wellness and self-improvement coaching via Canyon Ranch Resort and Spa in Arizona, a Jonathan Adler–designed custom game room, a set of six exotic-gemstone rings by high-end jeweler Oscar Heyman, and beef for a year from the Perini Ranch in Texas, which includes an in-person excursion to the ranch.
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